Sustainable Thought Leadership: How to build awareness and credibility to support business

$ 29.00Many companies, especially small and midsize, suffer from the lack of awareness and credibility. Building thought leadership to support business is a method based on the corporate strategy and culture, and strategic marketing to reach an expert position in the eyes of the stakeholders. This book looks at the relationship between a strong company strategy, the company culture, and the strategic marketing message derived from them. These elements are the building blocks of a thought leader posi$ 26.61