Sunday, April 24, 2011

Reviews: Media Relations Measurement: Determining The Value Of PR To Your Company=?UTF-8?B?4oCZ?=s Success

Media Relations Measurement: Determining The Value Of PR To Your Company's Success

$ 79.90Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva’s book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced score$ 63.95



Amazon International
UK search De search Fr search Fr search

Here is the original post:

Media Relations Measurement: Determining The Value Of PR To Your Company's Success
Prices review
Analyst

3dtvs
Accessory
Zal
Adapter
Prikolol
Adapters
Ded
Kot
Naplante
Anekdot
Sobaka

No comments:

Post a Comment